How to use our brand
Using factiiv's branding on your site? These guidelines will help you use it the right way.
By utilizing our brand assets, you acknowledge and agree to abide by our Trademark and Brand Use Guidelines. You also understand that any breach of these guidelines may result in the revocation of your license and/or permission to utilize our brand assets
Brand foundations
We have a few simple rules in our new design language, here's some reminders of how the factiiv brand should be portrayed.
Colors
onyx
#142935
onyx light
#193F4C
pearl
#fffcfb
pearl shade
#f7f4ef
gold
#EFBC73
gold light
#F5CC91
gold lighter
#FEEBCF
gold lightest
#FEF5E8
topaz
#409AF4
topaz light
#75BAFF
topaz lighter
#DEEDFE
topaz lightest
#F3F9FF
Type
Headers
font-family: proxima-nova; font-size: 1.875rem (30px); font-weight: 600
Subheaders
font-family: proxima-nova; font-size: 1.25rem (20px); font-weight: 500
Body text
font-family: proxima-nova; font-size: 1rem (30px); font-weight: 400
Icons / Illustrations
All our icons follow a short set of rules to adhere to our design language.
2px stroke-width
#142935 stroke-color
Rounded corners
Simplified objects
Simplified people
Brand color fills
To get a full kit of factiiv's brand icons and illustrations send an email to info@factiiv.io
The main logo
Our main logo is the factiiv "F" a stylized layered bar chart turned on it's side with a bold outline accompanied by the factiiv wordmark in all lowercase. Full color is the preferable presentation of the logo. When used on a dark background the preferred background color to use is #142935 so the bold outline blends into the background.
For light backgrounds
For dark backgrounds
The monotone logo
For those times when using our full color logo is absolutely impossible.
For light backgrounds
For dark backgrounds
The mark
Break glass in case of emergency. Only use when there are size restrictions that would make using the full factiiv logo impossible.
Minimum logo size
Our logo's readability and presentation depends on being big enough to make out. Do not scale it below 96 pixels wide for digital formats or 26 millimeters wide in print.
Digital: 96px wide minimum
Print: 26mm wide minimum
What not to do
Here's a few examples of things that should be avoided when using factiiv's brand assets.
Use the old factiiv logo
Make your own custom version
Distort the proportions
Rotate the logo
Trademark usage guidelines
These guidelines outline the proper usage and visual presentation of our brand assets, which must be followed at all times. By using our brand assets, you signify your agreement to these guidelines, and acknowledge that any violation of these guidelines may result in the automatic termination of your license and/or permission to use our brand assets.
- In order to use our brand assets you must first receive authorization in writing from an official factiiv representative.
- Your use of our brand assets must not create any false impression or mislead consumers regarding our sponsorship, affiliation, or endorsement of your company, products, or services.
- Our brand assets are owned exclusively by us. Any goodwill generated from your use of our brand assets will solely benefit us. You are not permitted to take any action that goes against our rights or ownership of our brand assets. If our brand assets are used on a web page, they should be accompanied by embedded hyperlinks to our homepage, along with a mention of our name. www.factiiv.io.
- Our brand assets must always be used in a manner that shows respect to our brand. They must not be used in a way that harms our company, products, or services, or in a way that, in our judgment, diminishes or damages our reputation or the goodwill associated with our brand assets. This includes avoiding any association of our brand assets with illicit or illegal activities, and refraining from using them in a deceptive or harmful manner.
Still unclear?
If these guidelines don't cover your use case or don't answer something for you or if you have improvements you think we could make to them feel free to reach out to us info@factiiv.io